Let Us Refuse To Be Aware

Today I discovered it was 'Ultra Violet Awareness Month'. I discovered this from a prominently placed informational placard at my place of employ. When the import of these words fully dawned on me, I found myself somewhat perturbed. Every cause and every interest seems these days to be possessor of a month, week or day. For crying out loud, there's even a National Lute Awareness Week (the last full week of October). It now seems that any person can claim a month, day or week for themselves or their cause, in the hopes that he will gain some small measure of prominence. The problem with this phenomenon, however, is the extreme amount of clutter it produces on one's calendar. It now has the opposite of the intended effect: rather than increasing the prestige or visibility to a cause, it is now immediately ignored by anyone with a modicum of sense. Being a gentleman, however, I would not presume to expose a problem without proposing a solution to said problem. The simplest and most effective solution for persons and causes seeking visibility would be for them to declare that throughout a day, month or week that their cause be ignored utterly. No mention shall be made of it, no thought shall be wasted on it, no breath lost in explaining it. This of course will have the antipodal effect. The attempt not to think of something of course causes one to think about something to obsession. This will revitalize the cause of any that should attempt it. Let us all refuse to be aware.